INSTINCT x AUDREY GAUTIER @ PLAYTIME PARIS
Nous avons le plaisir de vous annoncer notre sixième collaboration avec Playtime Paris. Grand merci à Audrey Gautier, qui a créé pour nous cette splendide animation !
INSTINCT x CHIC DES PLANTES A PLAYTIME PARIS
Merci de nous avoir rendu visite sur notre stand à Playtime Paris. Ce fut un grand plaisir pour nous de participer à cet événement si chaleureux et de bavarder avec nos visiteurs.
Merci également à notre partenaire Chic des Plantes, dont les goûteuses infusions ont ravi tant les yeux que les palais !
INSTINCT x AUDREY GAUTIER A PLAYTIME PARIS
Pour la seconde saison consécutive, Instinct est ravi d’être partenaire du salon Playtime Paris pour la conception des tendances maternité Automne Hiver 18-19.
Cette session, nous avons invité la paper artist Audrey Gautier à nous construire un « Trend Shop » tout en papier.
Venez découvrir notre installation arty et nos services personnalisés en toute décontraction autour d’une délicieuse infusion Chic des Plantes !
Stand S06, en face de l’espace Créa.tif.
EN COMPAGNIE DE WOLF & RITA
Chez Instinct, nous sommes de grandes admiratrices de Wolf & Rita et de son esprit arty affuté. Lors du dernier salon Playtime Paris, nous avons rencontré Claudia and Sonia Rocha, co-fondatrices de la marque. L’interview est à lire ci-dessous en anglais. Nos chaleureux remerciements à elles et à leur équipe !
Instinct : Could you tell us about the mood of Wolf & Rita SS17 and FW17 collections ?
Claudia : For SS17 season, we had a collaboration with Jean-Charles de Castelbajac. It was amazing : his team allowed us to look into the archives and make a selection of favorites ! Our SS17 collection pays tribute to Louise Bourgeois and the FW17 collection is inspired by 3 artists : John Baldessari, Shoji Ueda and Eduardo Matos. We are inspired by artist’s works and art of living. We love playing with art references. This is part of our DNA.
Wolf & Rita x J.C. Castelbajac
Instinct : Yes, your themes and prints are always surprising, full of visual inventions. Your colour ranges are very original too !
Claudia : Probably because we are very free when designing our collections : we like to surprise ourselves and create something new out of the creations of these great artists we get inspired!
Instinct : The brand started with a family story. Could you describe the way you work (how is organized the work process between you, is your dad helping… ?)
Claudia : I work on the creative part in tandem with Carlos, our photographer. For example, for FW17, I painted some peanuts and Carlos took a picture of them. Then we rearranged it to create an all-over print. Sonia deals with the commercial activity. Our dad continues working in his shirt factory; he doesn’t properly work with us.
Instinct : What is your feeling about fashion industry these times : whereas brands are more and more conscious of the waste caused by fast fashion, few of them seam to really take account of the emergency. Most of the time, greenwashing is the only response. Do you see any rays of hope ?
Claudia : Yes, for sure. I have the feeling that more and more brands are concerned with environmental and social issues, and are actually involved in ethical and transparent processes. Hopefully they’ll become drivers for the whole textile industry.
Instinct : New brands (especially for kids) have been blossoming recently in Portugal. There seam to be a new energy here.
Claudia : A lot of brands come to Portugal because they are concerned with good work conditions or because they don’t want their production to be done too far. It’s easier to stay close to check all the steps of manufacturing. Even if the prices are a bit higher, Portugal is pretty attractive and there is a genuine savoir-faire here. This can be one of the reasons why new brands set up here.
L’équipe Wolf & Rita à Playtime (Carlos, Claudia, Nuno et Sonia). Les autres images sont issues de la collection Wolf & Rita printemps-été 2017
Instinct : Wolf & Rita is fully committed into local economy, it’s one of your main values…
Claudia : Yes, indeed. Everything is done the most locally possible. The knits for example are made 10 minutes from our headquarters. It’s a choice : it’s important to us to support work in the area we live; preserving jobs is a key to create a dynamic for all the social life around.
Instinct : Who are the children of your lookbooks ?
Claudia : They are the kids of the family. They are the first users of the clothes, so they test their comfort and the wear-resistance of the fabrics !
Instinct : And it’s very nice to see them grow up through your collections !
Last question : You just launched a Man / Woman capsule. New perspectives for Wolf & Rita ?
Claudia : The main focus is and will be kidswear. But we want to bring some novelties every season. It could be homewear, Man and Woman. We will try to have news for our customers every season.
RENCONTRE AVEC ANDORINE
Andorine est une marque de luxe pour enfants née en 2015. Nous aimons ses matériaux raffinés, son univers mystérieux, ses contes oniriques qui chaque saison nous emmènent ailleurs.
Lors du dernier salon Playtime Paris, nous avons eu la chance de rencontrer Maria Lito, fondatrice de la marque aux côtés de Luisa Amorim. L’interview est à lire ci-dessous en anglais. Merci beaucoup Maria pour cette douce échappée !
Andorine’s SS17 collection
Instinct : How do you imagine your collections ?
Maria : We develop our collection, our own collection : we try to follow trends, colours, of course, but we try to create our own identity. There is a team of designers and Luisa & I coordinate everything. We start with a moodboard where we choose colours, samples of fabrics. Every season is built on a story : for FW17 it is “The Song of Winter”, a sweet tale in Russia.
Instinct : How is structured the work between Luisa and you ? Luisa runs a winery, so how can you deal with both activities ?
Maria : It’s not easy to do everything, so we share the work : I am more into the creative part, Luisa is more into the contact with the agents and the commercial part of the business.
Instinct : You worked as an architect for many years. How does this influence the way you design clothes ?
Maria : As you can see, our designs have a simple architecture : they are pretty neat and accurate in terms of shape. I like to focus on striking fabrics and unexpected details to give the clothes a soul.
Maria sur le stand d’Andorine à Playtime, devant un des visuels de la collection automne-hiver 2017 + quelques looks de la collection printemps-été 2017
Instinct : Could you tell us how you chose your manufacturers ?
Maria : We design and produce everything in the North of Portugal. We have all the skills here and the printers are most of the time a lot better than in Asia, so there is no reason we should go elsewhere ! We are close to the factories, which means time saving, less pollution and no taxes to pay due to transport. We visit every factory we work with. We present here our 3rd collection, so we know each other better now and the collaboration is fluid.
Instinct : Is the economical context getting better in Portugal ?
Maria : I think it is, yes. In the textile industry, after difficult years when many production lines were transferred to Asian countries, lots of brands come back to Portugal now because they don’t have quality problems and because it’s easier to follow the whole process from creation to final product. And it’s not much more expensive. The question of price, which was a problem before, is not anymore.
This decision is positive in Asia too because it encourages Asian textile industry in the direction of thoughtful design and production standards raising.
An other positive sign is that although Portugal is not well-known for design, new brands with a sharp design are appearing these times, which draws the whole industry upwards. So I think we are gaining strength again.
Instinct : Do you see any signs of changes around you : are customers more and more asking for sustainable or eco-designed products?
Maria : Yes, definitely ! More and more people are aware of environmental issues and labour conditions, and they know their decision of purchasing or not a product has an real impact. This is not the only reason why people choose Andorine’s clothes -there are many factors of course- but we believe that our way of producing is important to them. We are proud of this.
UN BRIN DE CAUSETTE AVEC GOSOAKY
Coup de cœur pour Gosoaky, la marque de vêtements de pluie tonique et équitable !
Lors de notre rencontre avec la délicieuse équipe Gosoaky sur le salon Playtime, nous avons discuté avec la styliste Urs Hasham. A lire ci-dessous, en anglais.
Nos chaleureux remerciements à Urs, Johanna et Fleur !
Modèles issus de la collection Gosoaky Printemps Eté 2017
Instinct : Gosoaky’s first collection was launched last year (for spring summer 2016). How is it going today?
Urs : It’s going pretty well ! We are now present in 200 shops around the world (Australia, Japan, South-Korea…) and very happy to see that more and more people like our products !
Instinct : « Elephant Man », « Crouching Tiger », « Hidden Dragon », « Roger Rabbit »… Your models are named after films. Could you tell us the story behind this?
Urs : I just wanted to name our items after something boys and girls both like. So Car names or names of princesses were no option and since our totem is a Penguin (called Mac) I thought it was best to use animal names… and I added a little twist to make them a bit funny and in the same time to give the items their own idendity. The fact that some of them echo to films is not that important to me, I just wanted names that kids would love… and they are !
Instinct : We love the simplicity and the freshness of your designs (especially the bright bold stripes !). How do you imagine each collection : is there a theme, a guiding thread when deciding about the colours for example?
Urs : There is no special theme actually, the work is very intuitive! I like simple designs and prints, sheer lines: this is what I stick to and this is what became our brand’s handwriting.
About the colours; there are no rules for those either. I choose the ones that I feel are best for the fabrics we use, and are sophisticated. The idea is to keep on innovating with simple clean designs…The gradient styles of SS17 collection are inspired by pack ice, where our totem animal lives.
Instinct : Could you tell us more about Gosoaky SS17 and FW17 seasons ?
Urs : The transition between each season is pretty smooth. We improve our collections, seeing them mostly from a practical use viewing angle. I pay a lot attention to details: adjustable straps for example hidden in the hood’s casing instead of strings and stoppers, to avoid children’s strangeling 🙂 For the winter collection we have very cool reversible jackets inside some of our styles, (4 jackets in 1) which make them warm and customizable.
We also have some new developments like waterproof sweat material in grey heather and we turned the classical pinstripe into a reflective pinstripe for child safety.
Instinct : Gosoaky is committed in environmental care and concerned about good work conditions. Could you share your experience : was it a big challenge to find your partners and set up a « clean » production line ?
Urs : It was not so easy to find them. But with our long background in fashion we found some good factories where the working conditions are good and where the workers even go home for lunch with .
About materials : not all the materials we use are « green », as it is very difficult for waterproof fabrics. We should use more recycled textiles and try to go in this direction. We do have a new development for our puffer jackets: we now use an eco-friendly product for the filling, which is soft, fluffy, warm, breathable, quick drying and 100% biodegradable!
Instinct : From your customers’ feedback, do you know whether this commitment is decisive or not in their act of purchasing ?
Urs : Yes, it is. People like the models for themselves, and are specially proud of taking part in a worthwhile cause. We get so many kind messages from customers, this is very stimulating.
Instinct : Your universe is dedicated to the joys of singing in the rain and jumping in puddles… any items for adults who never lost their inner child (or for badly wet ones) ?
Urs : We received a lot of demands for grown-ups… and yes, now we have adult styles too!
Instinct : Your wishes for 2017 ? Any new projects for or beside Gosoaky ?
Urs : We are 3 owners; in total 5-6 people working in the studio so developping Gosoaky is a full-time adventure….so no time to do any new projects although my head is filled with new ideas we could do as a team. So who knows ?!
Les fondatrices de Gosoaky : Johanna, Urs et Fleur
SNEAK PEEK : CREATIVE IMPULSES WOMAN SS18
THEME#4 : MYSTIC ARTY
FOCUS 4 / 4 – ART BRUT
Naive patterns and embroideries / Neo tribal prints / Art brut inspiration
EXTRAIT DU CREATIVE IMPULSES WOMAN SS18
Aperçu du THEME#5 : PERSIA NOW
FOCUS 1/ 4 – ESFAHAN MORNING
Volumes amples / Attitude saut-du-lit / Rayures pyjama / Miniatures persanes
African creative culture
La nouvelle garde de créateurs issus de la diaspora africaine mixe de façon ultra contemporaine les références à ses racines, son artisanat et ses motifs traditionnels aux codes avant-garde, street-wear ou encore sartorial. Voici quelques coups de coeur !
– Du 26 Février au 26 Mars 2016, le concept store parisien Merci met en avant des marques de designers d’origine africaine revisitant la tradition de façon contemporaine.
– L’exposition « Social Fabric » à la galerie William Morris de Londres révèle comment l’évolution de la création textile d’Afrique de l’Ouest et du Sud exprime les préoccupations sociales, politiques, religieuses, émotionnelles des personnes qui la portent. L’exposition présente également des œuvres d’art et des vêtements directement inspirés de ces textiles.
– Nyorh Agwe est née à Yaoundé au Cameroun; elle grandit en Italie, au Cameroun et aux États-Unis. Elle crée sa marque de mode luxe éthique en 2016, et travaille main dans la main avec des artisans camerounais.
– Orange Culture Nigeria est une marque androgyne créée en 2011 par Adebayo Oke-Lawal. Il a été finaliste des concours Young Fashion Designer Prize LVMH, MTN Lagos Mode et Design Week, et a été choisi par Vogue et GQ Italia pour présenter sa collection à Pitti Uomo à Florence en Italie en Juin 2015.
– Maison Château Rouge est une marque créée par deux frères sénégalais : Youssouf et Mamadou Fofana. Ils mixent la culture africaine et européenne en associant des volumes de maillot de sport aux imprimés wax traditionnels. Les collections sont faites à Paris, dans le quartier de Château Rouge.
– Reuben Reuel crée la marque made in New York Demestiks en 2012, afin de proposer de nouveaux classiques. Il utilise des motifs wax sur des modèles aux lignes inspirées du vintage.
– Sous l’objectif d’Ed Singleton, l’édito « Africa Rising » du site Models.com met en scène une sélection de pièces de designers présentées lors de la Lagos Fashion & Design Week.
Tops : Bridget Awosika
Pants : RÉ Lagos
Pants : Orange Culture Nigeria
Shoes : Loza Maléombho
– Loza Maléombho fusionne les cultures/sous-cultures traditionnelles et la mode contemporaine, pour une esthétique avant-gardiste. En produisant en Côte d’Ivoire, elle travaille avec des artisans locaux, et elle permet aux femmes d’un petit atelier de fabrication d’embaucher des jeunes issus de milieux défavorisés.
– Le label Nigerian Grey créé en 2010 par Rukky Ladoja propose des créations multi-culturelles de qualité à un coût abordable.
– Le style de Stella Jean, créatrice italienne, reflète son métissage et le patrimoine créole. Ses silhouettes traduisent le multiculturalisme appliqué à la mode, et exprimé via le tailoring à l’italienne.
Stella Jean collabore avec des artisans africains et haïtiens, respectant les territoires, les ressources et les traditions des communautés locales, tout en préservant leur savoir-faire ancestral.
– Avec Ces Frères est une marque issue du collectif créatif Art Comes First. Elle est le fruit de la vision du duo Sam Lambert, (né en Angola, son père tailleur lui a donné le gout de la belle façon, il ensuite appris le métier à Savile Row), & Shaka Maidoh. Ils ont en commun la même passion pour le vintage, l’artisanat, et envisagent tous deux le vêtement comme un mode d’expression artistique, au même titre que la photographie, la peinture, les performances…
– Orange Culture Nigeria est une marque androgyne créée en 2011 par Adebayo Oke-Lawal. Il a été finaliste des concours Young Fashion Designer Prize LVMH, MTN Lagos Mode et Design Week, et a été choisi par Vogue et GQ Italia pour présenter sa collection à Pitti Uomo à Florence en Italie en Juin 2015.
– Le style de Stella Jean, créatrice italienne, reflète son métissage et le patrimoine créole. Ses silhouettes traduisent le multiculturalisme appliqué à la mode, et exprimé via le tailoring à l’italienne.
Stella Jean collabore avec des artisans africains et haïtiens, respectant les territoires, les ressources et les traditions des communautés locales, tout en préservant leur savoir-faire ancestral.
– Fondé en 2010, Daily Paper est un label de streetwear masculin créé par un collectif basé à Amsterdam. Inspiré par leur patrimoine africain et leur passion pour la mode contemporaine, la marque met l’accent sur la qualité et la finesse des détails.
– Dent de Man, du nom d’une montagne de Côte d’Ivoire, est établie en 2013 dans un hub multi culturel de East-London. Elle doit son identité aux racines Britanico-Ivoiriennes de son fondateur, qui mixe les codes sartorial aux impressions premium de motifs batik traditionnels du fabricant Néerlandais Vlisco.
– Le duo d’Atelier Beaurepaire mêle les inspirations africaines aux coupes modernes à l’occidentale, s’inspirant de voyages, de musique… Les produits sont réalisés au Maroc, avec une attention particulière portée aux détails et finitions, tout en restant accessibles à la jeune clientèle.
À découvrir : d’autre jeunes créateurs d’origine africaine sur le site Oxosi
« Earthly Delights » – A Fashion Film by Pierre Debusschere
For its winter issue, Dazed & Confused worked with Pierre Debusschere for a fantasy photo shoot inspired by Instagram censorship and Hieronymous Bosch, an exclusive film starring Kadri Vahersalu and six naked people.